Jif, America’s favorite peanut butter brand, is unveiling a refreshed branding to celebrate the many ways consumers enjoy it today from everyday snacking occasions to the traditional peanut butter and jelly sandwich.
Peanut farmers are very proud that Jif, the number one brand, is increasing the demand for peanuts. Jif unveils their first major refreshment in more than 30 years as peanut butter moves beyond just the PB&J, modernized to stay true to what makes Jif iconic. The redesign revives the brand’s signature tricolor banner and removes the date drop shadow from the letters for a clear, louder look that stands out both on the shelves and online.
In addition, the new imagery packaging highlights more ways to enjoy the brand throughout the day, keeping snack inspiration food and at front and center. In addition to refreshing the presentation of the brand, the style celebrates how Jif better continues to meet consumers’ demands where they are. So, it’s a new look, a new jar.
They’re introducing this refreshed look for Jif, hoping to regain that peanut butter market for the future.
Audio Reporting by Tyron Spearman for Southeast AgNet.