Jif, America’s favorite peanut butter brand, is unveiling a refreshed branding to celebrate the many ways consumers enjoy it today from everyday snacking occasions to the traditional peanut butter and jelly sandwich. Peanut farmers are very proud that Jif, the number one brand, is increasing the demand for peanuts. Jif unveils their first major refreshment in more than 30 years …
New Spelling for Limited Edition Peanut Butter Jar
The J.M. Smucker Company, makers of Jif Peanut Butter, has announced they are releasing a limited-edition jar. Instead of the normal spelling, this special jar will be spelled “GIF Peanut Butter”. Tyron Spearman reports the purpose of this is to settle the debate over how to pronounce the looping image format that has overtaken the internet. Sponsored ContentCIR Agriculture Harvester …
Peanut Butter Company Experimenting with New Products
A marketing manager for JIF, recently told members of the American Peanut Council that young shoppers are willing to experiment, and they look to grocery stores to provide new and exciting food twists to impress family & friends. And as Tyron Spearman reports, JIF is giving shoppers new pairings and combinations that will drive new usage and encourage consumption outside …

