peanut butter

New Spelling for Limited Edition Peanut Butter Jar

Dan Peanuts

The J.M. Smucker Company, makers of Jif Peanut Butter, has announced they are releasing a limited-edition jar. Instead of the normal spelling, this special jar will be spelled “GIF Peanut Butter”. Tyron Spearman reports the purpose of this is to settle the debate over how to pronounce the looping image format that has overtaken the internet.

Peanut Butter Company Experimenting with New Products

Dan Peanuts

A marketing manager for JIF, recently told members of the American Peanut Council that young shoppers are willing to experiment, and they look to grocery stores to provide new and exciting food twists to impress family & friends. And as Tyron Spearman reports, JIF is giving shoppers new pairings and combinations that will drive new usage and encourage consumption outside …