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american

American Logo History

american

As we celebrate our 250th anniversary of our independence, I enjoy researching America’s agricultural history over those same 250 years. Company logos are more than just graphics, they reflect a company’s identity, like the Leaping Deer of John Deere, the Checkerboard Square of Ralston Purina.

J.I. Case founded his implement company in 1847. The Civil War interrupted a lot of production. Many of his assembly workers went to the war.

When they came back, they brought with them a special mascot, a bald eagle they named Old Abe. Well, Case decided to incorporate that eagle into his logo, and we see it today, a bald eagle perched on the world globe. This is the Bottom Line report.

Markets are back open on Monday, of course, and we look for a higher trade grain and livestock futures.

American Logo History

Audio Reporting by Mark Oppold for Southeast AgNet.

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Agricultural Equipment Historyagricultural heritageAmerican agriculture historyAmerican independenceBottomline reportCase logofarm equipmentJ.I. CaseJohn Deere logoOld Abe eagleRalston Purina

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