Dairy Management Inc. (DMI) has launched a new advertising campaign to share the unique story of dairy. Aris Georgiadis, Senior Vice President for DMI shared the details about the campaign.
Georgiadis said, “One of our insights is that most people have blind spots when it comes to the foods they love and enjoy. So, for example, they may think of yogurt as only being a breakfast food, so they’re missing out on dairy’s full potential and all the health benefits. So the new Dairy Does More campaign is here to change that. And then it helps consumers uncover new reasons to love dairy.”
“One of our priorities is to build trust with consumers so they can see and appreciate that dairy is a health and wellness product. We’re on channels such as Amazon Prime and also Disney Plus and Hulu. Also, we’re leveraging YouTube, literally the number one video platform for usage across all age groups. And you can’t forget social media, right? It’s where everybody is finding content. So our ads are running on Meta, which is Facebook and Instagram, as well as on TikTok. The ads will be appearing on our own social channels under the Undeniably Dairy banner, as well as on our website, usdairy.com,” said Georgiadis.
Audio Reporting by Dale Sandlin for Southeast AgNet.