Dairy Management Inc. (DMI) has launched a new advertising campaign to share the unique story of dairy. Aris Georgiadis, Senior Vice President for DMI shared the details about the campaign. Georgiadis said, “One of our insights is that most people have blind spots when it comes to the foods they love and enjoy. So, for example, they may think of yogurt …
Dairy Industry Launches Marketing Campaign
The dairy industry has launched a multi-year marketing campaign promoting more than just milk. The Innovation Center for U.S. Dairy, in partnership with America’s Dairy Farm Families and Importers, has launched “Undeniably Dairy,” showcasing the “undeniable taste and enjoyment” that comes from dairy products. A marketing executive at Dairy Management Inc. said in a statement that the campaign “is about …

