Each peanut farmer, as he produces his peanuts, is involved in a national checkoff program for the purpose of promotion, research, and education.
The National Peanut Board, based in Atlanta, is the manager of that program, about 13 million dollars a year. The National Peanut Board now has announced a launch in a bold, unified campaign to put USA Peanuts front and center with consumers nationwide, and all the industry and stakeholders are invited to be a part of this. They’re going to preview it on Monday, May the 4th.
The new title for peanuts will say, “It’s Not Nuts, It’s Peanuts.” The campaign officially will launch on May the 18th and represents more than a marketing initiative. It’s a call for collaboration between the entire peanut industry value chain, by bringing together voices from across the industry.
The National Peanut Board is aiming to create a comprehensive and compelling message that elevates peanuts in the minds of consumers, both here and abroad. The premium event is designed not only to showcase the creative direction that we’re headed, but also to empower partners with tools and insights they’ll need to amplify the campaign. The new campaign being launched. “It’s Not Nuts, It’s Peanuts.”
Audio Reporting by Tyron Spearman for Southeast AgNet.