Driving the demand for beef starts at the grassroots with a strong network of advocates willing to share beef’s positive message. That’s why the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, developed the Trailblazers program.
Chandler Mulvaney, director of grassroots advocacy & spokesperson development at NCBA, talked with Southeast AgNet’s Randall Weiseman at the 2024 Cattle Industry Convention and NCBA Trade Show in Orlando about the Trailblazers program and also their Masters of Beef Advocacy program, which continues to grow.
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