Florida Beef Council

Florida Beef Council Staff Attends Checkoff Sessions

Dan Beef, Cattle, Florida

Florida Beef Council
Image credit: Florida Beef Council / Succulent Filet in a Field of Greens / Get the Recipe

Staff members with the Florida Beef Council (FBC) attended the Cattle Industry Convention in Nashville last week and were able to sit in on some of the Beef Checkoff Sessions. FBC Director of Beef Marketing and Promotion, DeAnne Maples, explains how much research is needed to determine how these dollars are spent each year.

Florida Beef Council Staff Attends Checkoff Sessions

For more information on Beef Checkoff activities in Florida, visit the FBC website.