The most recent Nielsen report reveals promising news for Florida retail orange juice (OJ) sales.
During a recent Florida Department of Citrus (FDOC) webinar, Marisa Zansler, director of the FDOC Economic and Market Research Department, presented a summary of the second Nielson report for the 2020–21 citrus season through the four-week period ending Nov. 28.
The report shows that OJ sales for this period are up 10 percent compared to the same period a year ago, with almost 35 million gallons of OJ sold.
Despite a 2.2 percent increase in price of not-from-concentrate (NFC) OJ from last period, sales are still on the rise.
“NFC OJ sales are …..
Learn more about Retail Orange Juice Prices and Sales on the Rise on the Citrus Industry website.