To celebrate America’s love for the perfectly powerful peanut, the National Peanut Board launched a consumer campaign that brought together a famous athlete, social media stars and everyday peanut lovers to share their peanut passion on Twitter and Instagram. Tyron Spearman reports that the #ShellOut campaign features former NFL player Charles “Peanut” Tillman, who motivated people everywhere to sell out—or SHELL out—for peanuts.
Image from National Peanut Board.
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