The U.S. Meat Export Federation recently announced that Dan Halstrom, USMEF senior vice president for marketing, will become the new President and CEO later this year. Joe Schuele has the details.
From: U.S. Meat Export Federation
Halstrom joined USMEF as senior vice president for marketing in 2010, overseeing promotional activities for U.S. red meat managed through the organization’s 18 international offices. He was previously vice president for international sales with JBS S.A., where he managed global beef and pork sales. From 1990 through 1999, Halstrom directed international pork sales for Swift/ConAgra Foods, Inc. A native of northwest Iowa and a graduate of the University of Iowa, Halstrom currently resides in Fort Collins, Colorado.
Halstrom comments during the kickoff of USMEF Spring Conference:
“I certainly don’t expect to replace Phil Seng, but I hope to complement him with the help of a very talented USMEF team, and that is a tremendous advantage going forward,” he said. “Many people are aware of Phil’s long career with USMEF, and I’ve learned a great deal from him in the time I’ve been involved with the organization. But we also have staff members in key markets such as Hong Kong, Korea, and Japan who have been with USMEF for a very long time. They are truly grounded in the meat business, and they are in these markets every day building demand for U.S. meat products and monitoring our competition. I look forward to being even more involved with this group and drawing upon their knowledge and experience.”
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