Florida Beef Council Pleased with Social Media Campaign

Nationwide sales of fresh beef at retail got a boost earlier this year as the result of a beef industry partnership with the mobile rebates app Ibotta. According to a release from the Federation of State Beef Councils, the partnership also significantly increased consumer engagements with beef through videos, recipes and messages on the app. Overall, the Federation of State Beef Councils of the National Cattlemen’s Beef Association invested $600,000 in reserve funds in the partnership, which ran through early February. Florida Beef Council Chief Executive Officer Jim Handley says the council was pleased to learn how effective this campaign was for the industry.