Driving the demand for beef starts at the grassroots with a strong network of advocates willing to share beef’s positive message. That’s why the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, developed the Trailblazers program. Chandler Mulvaney, director of grassroots advocacy & spokesperson development at NCBA, talked with Southeast AgNet’s Randall Weiseman at the 2024 Cattle Industry Convention and …
Beef Advocacy ‘Trailblazers Program’ Wants New Applicants
The Beef Checkoff-funded Trailblazers program is asking for applications for its next class of beef advocates. Trailblazers, developed by the National Cattlemen’s Beef Association, takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while correcting misconceptions. “Trailblazers develops the next generation of beef advocates through a highly-engaging and …