Beef Advocacy ‘Trailblazers Program’ Wants New Applicants

Dan Beef, Cattle, National Cattlemen’s Beef Association (NCBA)

Trailblazers Program
Photo by Phinehas Adams on Unsplash

The Beef Checkoff-funded Trailblazers program is asking for applications for its next class of beef advocates. Trailblazers, developed by the National Cattlemen’s Beef Association, takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while correcting misconceptions.

“Trailblazers develops the next generation of beef advocates through a highly-engaging and interactive program,” says Chandler Mulvaney, director of grassroots advocacy and spokesperson development for NCBA.


The program is looking for new spokespeople to participate in a year-long, hands-on program to train, equip, and empower beef advocates. Selected candidates learn to become expert communicators, excel in media interviews, and understand how to build confidence in beef-related practices when talking to consumers.

Applications are due by December 30, and selected participants will get notified in mid-January. Applicants must be 21 and provide two references with their application.

For information, go to

(From the National Association of Farm Broadcasters)