Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …
Value Added Beef Market Opportunities and Challenges
A beef producer expanding into value-added production and marketing opportunities may have some challenges starting out. Rod Bain reports. Sponsored ContentFlorida Cattle Enhancement Board Allows Viable Research in the Cattle IndustryFebruary 6, 2026Florida Cattle Enhancement Board Track Record Well Received By LegislatorsJanuary 30, 2026Florida Cattle Enhancement Board Supports Beef Education and Promotion ProgramsJanuary 23, 2026Florida Cattle Producers Proactive …