Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …
Value Added Beef Market Opportunities and Challenges
A beef producer expanding into value-added production and marketing opportunities may have some challenges starting out. Rod Bain reports. Sponsored ContentFlorida Cattle Enhancement Board Provided Opportunity To Highlight Difficult Farming SubjectMarch 20, 2026Valley Helps Growers Get The Most Out Of Every AcreMarch 19, 2026Florida Cattle Enhancement Board Builds Relationships Between Researchers and Cattle ProducersMarch 13, 2026Florida Cattle Enhancement …