Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …
Value Added Beef Market Opportunities and Challenges
A beef producer expanding into value-added production and marketing opportunities may have some challenges starting out. Rod Bain reports. Sponsored ContentCommitment From Florida Cattle Enhancement Board Members Seeks To Move Research ForwardDecember 5, 2025Florida Cattle Enhancement Board Provides Support For Cattle Producers Regardless of Herd SizeNovember 28, 2025Florida Cattle Enhancement Board Expands the promotion and educational work of …