Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …
Value Added Beef Market Opportunities and Challenges
A beef producer expanding into value-added production and marketing opportunities may have some challenges starting out. Rod Bain reports. Sponsored ContentFlorida Cattle Producers Proactive In Research Efforts Funded by the Florida Cattle Enhancement BoardJanuary 16, 2026Florida Cattle Industry Supports Administration of Florida Cattle Enhancement BoardJanuary 9, 2026Florida Cattle Enhancement Board Provides Significant Support For ResearchDecember 19, 2025Florida Cattle …