Tag Archive

Below you'll find a list of all posts that have been tagged as “marketing”

Keeping Consumers Engaged With Florida OJ

Dan February 25, 2021 Citrus

Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …

Value Added Beef Market Opportunities and Challenges

Dan April 28, 2017 Beef, Cattle

A beef producer expanding into value-added production and marketing opportunities may have some challenges starting out. Rod Bain reports. Sponsored ContentFlorida Cattle Enhancement Board Advances Forage ResearchOctober 3, 2025Florida Cattle Enhancement Board Acts As Catalyst For Timely ResearchSeptember 26, 2025Florida Cattle Enhancement Board Provides Opportunities For Research Not Found ElsewhereSeptember 19, 2025

Financial Conference Covers Tariffs and Economic Outlook
The Florida Agricultural Financial Management Conference returned Sept. 30 to Oct. 2 after several years of hiatus. The event was held at the Margaritaville Resort in Kissimmee, Florida. Speakers covered topics including measuring financial performance, risk management, optimizing business operations and cybersecurity. Ed Seifried, professor emeritus of economics and business at Lafayette College in Easton, […]
CRDF Considers RFPs on Citrus Juvenility
The Citrus Research and Development Foundation (CRDF) held its board of directors meeting on Sept. 30 in Lake Placid, Florida. During the meeting, the board reviewed recommendations from the CRDF Research Management Committee. “We had a productive meeting and addressed several key issues,” said CRDF Chief Operating Officer Rick Dantzler. “CRDF issued a Request for […]

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