Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and a $5.24 return on ad spend (ROAS). ROAS is the …
Value Added Beef Market Opportunities and Challenges
A beef producer expanding into value-added production and marketing opportunities may have some challenges starting out. Rod Bain reports. Sponsored ContentFlorida Senator Shares Origins of Florida Cattle Enhancement BoardNovember 14, 2025CIR Agriculture Harvester ProductsNovember 8, 2025Florida Cattle Enhancement Board Plays Critical Role To Extend ResearchNovember 7, 2025Florida Cattle Enhancement Board Funded Research Impactful for the Future of the …