Peanut Butter Company Experimenting with New Products

Dan Peanuts

peanut butterA marketing manager for JIF, recently told members of the American Peanut Council that young shoppers are willing to experiment, and they look to grocery stores to provide new and exciting food twists to impress family & friends. And as Tyron Spearman reports, JIF is giving shoppers new pairings and combinations that will drive new usage and encourage consumption outside of traditional occasions.

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