General Mills Invests $3 Million to Scale Eco-Harvest by ESMC

Dan This Land of Ours

An investment in ecosystems from a major company. That’s today’s This Land of Ours. General Mills and Ecosystem Services Market Consortium announced a multi-year roadmap to scale Eco-Harvest. The market program by ESMC recognizes and rewards farmers for beneficial environmental outcomes from regenerative agriculture. The roadmap focuses on priority regions in the U.S. and Canada where General Mills sources its …

General Mills Contributes to National Wheat Foundation

Dan Industry News Release, Soil

General Mills has sent a contribution of $735,000 to the National Wheat Foundation. The funds are earmarked for the foundation to work with the Soil Health Partnership to advance adoption and implementation of soil health practices. The funds, equally distributed over the next three years, will be used to conduct soil health research on wheat farms and education outreach to …

Cheerios Ditches Gluten-Free Label in Canada

Dan Industry News Release, Wheat

Cheerios cereal sold in Canada will no longer be labeled “gluten-free.” CBC News of Canada reports that Manufacturer General Mills has confirmed it will voluntarily remove the labels from the cereal boxes sold in Canadian stores “as soon as possible,” even though it says the product contains less than 20 parts per million of gluten, which meets the regulatory standard …

Food, Conservation Groups Invest in Soil to Sustain Food Production

Dan Industry News Release

A national effort to enhance farm sustainability through soil health has additional backing from a major consumer foods manufacturer. Leaders from General Mills, The Nature Conservancy, the Soil Health Institute and the Soil Health Partnership announce a collaborative effort to advance soil health on America’s farms and ranches, paving the way for measurable economic and environmental gains for farmers, businesses …

General Mills to Commercialize Organic Perennial Wheat

Dan Industry News Release, Wheat

General Mills and Cascadian Farm announced last week the two will work with the Land Institute to commercialize organic Kernza, a perennial grain and wild relative of annual wheat. The intermediate wheatgrass grows deep roots that show promise to increase soil health, carbon sequestration, water retention and enhance surrounding wildlife habitat, according to General Mills.