General Mills Invests $3 Million to Scale Eco-Harvest by ESMC

Dan This Land of Ours

An investment in ecosystems from a major company. That’s today’s This Land of Ours. General Mills and Ecosystem Services Market Consortium announced a multi-year roadmap to scale Eco-Harvest. The market program by ESMC recognizes and rewards farmers for beneficial environmental outcomes from regenerative agriculture. The roadmap focuses on priority regions in the U.S. and Canada where General Mills sources its …