Annual Survey Finds 80% of Producers Believe Beef Checkoff Drives Beef Demand

Dan Beef, Cattle, Industry News Release

Eighty percent of beef producers nationwide say the Beef Checkoff Program helps drive demand for beef. That is one major finding from a recent Producer Attitude Survey commissioned by the Checkoff – and conducted and reviewed by a third-party, independent research firm – to gauge beef producers’ awareness, overall sentiment and concerns about the program. Completed in January, the survey …