The Florida Beef Council is celebrating a highly successful run in this year’s Southeastern States Digital Campaign, partnering with other state beef councils to deliver the beef message directly to consumers throughout the summer. We caught up with Deanne Maples from the Florida Beef Council for more details. “So it’s the Southeastern States Digital Campaign. And I wanna start by …
Georgia Beef Board Sees Strong Consumer Interest at Georgia National Fair
As the Georgia National Fair continues, the Georgia Beef Board is making a strong impact by promoting beef and engaging with consumers on the ground. We caught up with Wyatt Doolittle for a mid-fair update on how things are going. “We have a lot of enthusiasm from consumers. We’re getting a lot of great questions, a lot of interest about …
Alabama Celebrates October Beef Month with Statewide Promotions and Local Events
October is officially Beef Month in Alabama, and the Alabama Cattlemen’s Association is pulling out all the stops to promote beef from the pasture to the plate. We caught up with Bailey Watson from the association to learn more about this month’s activities and how Alabamians can get involved. “At the state level, our biggest priority this month is to …
Industry Reaction to Rumored Heifer Retention Program On Social Media
Late last month, a USDA press release sparked significant conversation within the cattle industry. Many producers and stakeholders believed an incentive or heifer retention program was being introduced. However, Ethan Lane, Senior Vice President of Government Affairs with the National Cattlemen’s Beef Association (NCBA), provided important clarification in a recent discussion. “This is one of those really good examples of …
October is Beef Month in Alabama
Alabama Cattlemen Celebrate 61st Annual Beef Month This October The Alabama Cattlemen’s Association is proud to kick off October as Beef Month in Alabama, now celebrating its 61st year. This long-standing tradition recognizes the contributions of Alabama’s beef cattle industry, while promoting the enjoyment and nutritional value of beef across the state. Erin Beasley, Executive Vice President of the Alabama …
Current Trade Negotiation Update For Livestock Industry
Trump Trade Negotiations and What They Mean for U.S. Beef Exports As the Trump administration continues to pursue new and revised trade agreements, the U.S. beef industry is watching closely. According to Ethan Lane, Senior Vice President of Government Affairs with the National Cattlemen’s Beef Association (NCBA), implementation details are now the critical focus in turning those deals into real …
Second ECAP Payment for 2024 Crop Year
USDA Announces Second ECAP Payment for 2024 Crop Year The USDA is issuing a second Emergency Commodity Assistance Program (ECAP) payment to support eligible producers for the 2024 crop year. This comes as part of the $10 billion authorized to provide financial relief due to rising input costs and falling commodity prices. “USDA is issuing a second Emergency Commodity Assistance …
Government Shutdown Impact on Cattle Industry
NCBA’s Ethan Lane on Government Shutdown Impact to the Cattle Industry As the federal government shutdown takes effect, cattle producers are bracing for its potential impact. We spoke with Ethan Lane, Senior Vice President of Government Affairs with the National Cattlemen’s Beef Association (NCBA), to understand what this means for the cattle industry and the critical USDA services it depends …
Sunbelt Ag Expo Scheduled for Oct. 14-16
By Clint Thompson The Sunbelt Ag Expo, scheduled for Oct. 14-16 in Moultrie, Georgia, will feature Georgia as the Spotlight State, crown a new Farmer of the Year and showcase technological advancements through its field demonstrations. Chip Blalock, Sunbelt Ag Expo executive director, talked about this year’s event. “We are looking forward to the 47th annual North America’s premier farm …
Alabama Cattlemen’s Association Highlights ELRP Declaration
With the USDA’s disaster declaration announcement made last week, cattle producers across Alabama are being urged to act quickly. We spoke with Erin Beasley from the Alabama Cattlemen’s Association, who is encouraging affected producers to get their paperwork filed before the fast-approaching deadline. Almost a year after a historically active hurricane season impacted much of the Southeast, 39 Alabama counties …










