Third iteration of the Masters of Beef Advocacy program provides updated information to arm the next generation of strong beef industry advocates (NCBA/Beef Checkoff) — The Masters of Beef Advocacy (MBA) program managed by National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, launched updated advocacy training modules – MBA NextGen. MBA NextGen updates the popular MBA training modules making it easier than ever …
Teaming with NASCAR to Promote Beef
Beef producers will have a new opportunity to promote their product in February of 2021. Clay Burtrum, vice-chair of the Federation of State Beef Councils, says a new opportunity for beef is sponsoring a NASCAR event. “With this pandemic, we’re seeing some great opportunities, as many businesses are. We had an opportunity, and on Saturday, February 13, the green flag …
Beef Marketing Key in Adapting to More In-Home Consumption
The marketing strategy for the beef industry has been instrumental in helping keep demand strong, despite the significant slowdown in the food service industry. AgNet Media’s Brian German has the story, For more information about efforts by the Beef Checkoff, click here. Sponsored ContentNuseed Carinata Covers New GroundJuly 15, 2024CIR Agriculture Harvester ProductsJuly 1, 2024TriEst Ag Group: Partners in ProfitabilityApril 1, …
Georgia Beef Board Promoting Drool Log
Beef. It’s What’s For Dinner released a video called the ‘Drool Log’ last year for the holiday season. It was a two-hour long video of a Beef Prime Rib Roast slowly cooking over an open flame. This year, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, brought it back again. Georgia Beef Board (GBB) Director of …
USDA Co-hosts Free Livestock Risk Management Webinar
(USDA) — The Extension Risk Management Education Program and U.S. Department of Agriculture (USDA) are hosting a webinar on Nov. 12 for agricultural producers and professionals focused on livestock risk management. The webinar is free to attend and will provide information on livestock markets, price risk, and risk management options available through USDA. “We strongly encourage farmers and ranchers to …
U.S. Red Meat Thrives in Convenience Stores as Sector Adjusts to COVID-19
In the past several years, the convenience store sector has emerged as an important outlet for U.S. pork and beef in international markets. Despite COVID-19, U.S. Meat Export Federation’s (USMEF’s) Joe Schuele reports this year is no exception. Sponsored ContentNuseed Carinata Covers New GroundJuly 15, 2024CIR Agriculture Harvester ProductsJuly 1, 2024TriEst Ag Group: Partners in ProfitabilityApril 1, 2024
USMEF Conducting Educational Webinars for Red Meat Exporters
The U.S. Meat Export Federation (USMEF) has been conducting monthly, web-based educational seminars for staff of its member companies. As Joe Schuele reports, these seminars are providing instructions for properly documenting and executing shipments of U.S. beef, pork and lamb to international destinations. Sponsored ContentNuseed Carinata Covers New GroundJuly 15, 2024CIR Agriculture Harvester ProductsJuly 1, 2024TriEst Ag Group: Partners in …
Beef Sector on the Road to Normalcy
It was a little over three months ago that the U.S. Department of Agriculture (USDA) was discussing the safe reopening of critical infrastructure meatpacking facilities across the U.S. While it has taken some time, Gary Crawford reports the beef sector is gradually returning to some semblance of normalcy. Sponsored ContentNuseed Carinata Covers New GroundJuly 15, 2024CIR Agriculture Harvester ProductsJuly …
NCBA Holding Summer Business Meeting
As we all know, various meetings, conventions and other events in the agriculture industry have been cancelled this year due to the COVID-19 Pandemic. But one event that is still taking place as planned is the National Cattlemen’s Beef Association (NCBA) Summer Business Meeting in Colorado. NCBA CEO Colin Woodall says the event this week is an in-person meeting. The …
Big Trade Surplus in Most Red Meats
Right now, the U.S. is seeing a big trade surplus in most red meat categories. But according to a story from Gary Crawford, that does not include beef. We may actually import more beef this year than we export. USDA Economist Bart Kenner looks at the U.S. red meat import situation during the first eight months of the 2020 fiscal …