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Below you'll find a list of all posts that have been categorized as “Marketing”
Other than in the U.S., beef markets around the world are seeing softer consumer demand. A Rabobank Q3 Global Beef Quarterly Report says cattle prices are split into two groups: those in North America and Europe, and those in the rest of the world. Declining supplies and strong consumer demand in the U.S. are driving cattle prices higher, and lower …
The Federation of State Beef Councils has supported an effective and coordinated state and national Checkoff partnership since 1963. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff and state beef councils, continues setting a positive course for beef. Recent program successes include Nutrition Research which serves as the foundation for all Beef Checkoff-funded initiatives. Nutrition research proves beef …
The results of a checkoff-initiated smoothie program pilot showed increased milk and yogurt consumption and will be offered to more schools this fall. Research shows fruit smoothies are more popular than energy drinks, flavored water, juices and soft drinks with Gen Z consumers. Dairy Management Inc. partnered with Chartwells K12, a food management company that serves more than two million …
Last Thursday, a big vote took place in Alabama, as cattle producers around the state voted in the State Beef Checkoff referendum. And according to Alabama Cattlemen’s Association (ACA) Executive Vice President, Erin Beasley, it was a positive vote. For more information about the Referendum contact the ACA office in Montgomery at 334-265-1867.
The Florida Beef Council (FBC) recently received some new funding. FBC Director of Beef Marketing and Promotion, DeAnne Maples, explains where it came from and what they plan to use it for. For more information on Beef Checkoff promotions in Florida, contact the FBC office in Kissimmee.
October will be here soon, and thus the Georgia Beef Board (GBB) staff is busy preparing for a big event to be held that month. GBB Executive Vice President Dale Sandlin says they are getting ready for the Georgia National Fair in Perry and invites producers from across the state to join them.
Dairy experts and government officials are gathered in Carmel, Indiana where last week saw the beginning of hearings on USDA’s Federal Milk Marketing Order (FMMO). Dairy producers are making their case for changes to the pricing program. National Milk Producers Federation (NMPF) Senior Vice President of Membership Services and Strategic Initiatives, Chris Galen, discusses their modernization efforts. Galen notes there will be time …
According to data from USDA’s National Agricultural Statistics Service (NASS), most cow-calf operations in the U.S. remain relatively small and have fewer than 50 cows. NASS says at the other end of the spectrum, only a few very large operations with more than 1,000 cows can be found. The data indicates that between 1997 and 2017, most cow-calf operations remained small. In …
The U.S. Department of Agriculture (USDA) has released the August numbers for milk and meat production along with new price forecasts. Rod Bain runs through the latest numbers. World Agricultural Outlook Board Chair Mark Jekanowski discusses some of the adjustments to livestock price projections made by USDA this month.
Coming up this Thursday, a big vote will be taking place for Alabama beef producers. Alabama Cattlemen’s Association (ACA) Executive Vice President, Erin Beasley, is encouraging producers across the state to get out and vote for the Alabama State Beef Checkoff. Click here to learn more about the Referendum. But that vote again will take place Thursday, August 24th.
