Citrus Commissioner Bob Behr was on hand when focus groups found proposed new Florida orange juice ads less than impressive. In this report he discusses the focus group experience and the decision not to use the commercials. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps …

The first orange juice commercials that new Florida Department of Citrus advertising agency BBDO Atlanta proposed didn’t play well with focus groups and won’t be used. Southeast AgNet’s Ernie Neff has the report. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, …

University of Florida-IFAS economist Allen Morris tells about an international citrus economics conference to be held this fall in Orlando; he says growers should attend. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up Funding YearJune 30, 2026Florida Cattle Enhancement Board Awarded Researcher Discusses New …

The Florida Farm Bureau Federation’s Adam Basford says his organization is pleased with recently filed federal legislation that would help fund invasive pest and disease research with part of the tariffs collected on imported citrus products. Download Audio Post sponsor: Copper coverage with Less Metallic Copper per acre. Sponsored ContentCIR Agriculture Harvester ProductsJuly 1, 2026FL Cattle Enhancement Board Wraps up …

Florida’s fresh citrus industry benefitted from a new canker rule that was in place for the last fruit season, Florida Citrus Packers Executive Vice President Richard Kinney says in the first report. In the second report, he says the Japanese market will open to canker-blemished fruit next season; he also gives an update on efforts to get other nations to …