The Alabama Cattlemen’s Association (ACA) wants to hear from you. Kayla Greer with the Alabama Cattlemen’s Association sat down with us to discuss their checkoff survey.
“So it’s officially Q4 of 2026, which means that our checkoff team here at the Alabama Cattlemen’s Association has entered into planning mode as we turn our attention to fiscal year 2027,” explained Greer.
“So our crew is preparing a proposal for the Alabama Beef Checkoff Council that will include the marketing tactics and the programs that we’d like to put forward for 2027 for the council to decide what gets funded and maybe what doesn’t. But to do that, what we ask producers to do each year is to submit feedback. What checkoff programs do you see working? Which ones do you not see working? Do you have ideas for new programs that we could do? Is there something that maybe you’re disappointed in or something that you see as a highlight that you’d like to continue to see pushed with the checkoff? So, we invite that feedback each year with a survey that we send out across all of our communications assets that’s on our website, that’s on social media, through our membership newsletter, through our magazine,” added Greer.
“There are multiple ways that you can find the survey, but we encourage Alabama cattle producers to go online and share your feedback with what you’re seeing with the Alabama Beef Checkoff Program and what are your ideas? What cool ideas might you have for our team to activate on in 2027? We as a staff always keep top of mind that the beef checkoff here in the state of Alabama is owned by Alabama’s cattle producers and so we want you all to know that we greatly value your feedback and your ideas for the checkoff. It’s our job as staff to steward those dollars and we want to do it in ways that you guys see as exciting and as appropriate and where you think those dollars might be most effective. So please go submit that survey,” said Greer.
“Go online to www.bamabeef.org/checkoffsurvey and complete those responses on there and we’ll garner up all of that feedback and present it to the checkoff council as we prepare to make plans for 2027,” Greer said.
Audio Reporting by Elizabeth Sanders for Southeast AgNet.