U.S. peanut growers have a special checkoff program called the National Peanut Board.
This year they have a program of work to promote peanuts with a $13.1 million budget for this coming year. They recently met and approved their plan for this coming year. The upcoming season, they said, will focus on how peanut products fuel performance, specifically targeting the Gen Z population in spaces where they spend most of their time.
Consumer promotion investments will prioritize a consistent presence across sport partnerships, social media, connected TV, and influenced engagements, retail marketing, experimental moments, they said, college campus programs, and much more. The National Peanut Board will pursue new initiatives to reach more people and more parents and health care providers about early introduction while engaging food service professionals to expand peanut presence on school, college, and university menus. The board will also continue its intentional support of innovative peanut research projects.
So, the National Peanut Board has a plan to help sell more peanuts for America’s peanut farmers.
Audio Reporting by Tyron Spearman for Southeast AgNet.