The National Pork Board’s campaign “Taste What Pork Can Do” is highlighting global flavors, especially as the eyes of the world will be on soccer matches this summer. Southeast Agnet sat down with José de Jesús, Vice President of Market Growth with the National Pork Board to learn more.
“I think that’s a huge opportunity when you think about pork being relevant, not just in maybe say Latin America, but in different parts of the world, right? It’s still the most consumed meat in the world. And so, you know, we know that consumers, particularly as we look at the segmentation or the, you know, the segments that we have, where it shows where people want to be exploring with flavors and global flavors. So I think this is just a natural fit, right? Whether you’re a fan of Colombian food, or you’re a fan of Mexican food, or you’re a fan of Italian food, whatever the case might be, I think there’s a huge opportunity to really position pork within that arena, right? In terms of all these global flavors that people gravitate towards. So pork being such a global protein and really beloved in other parts of the world, I think it’s just a natural fit,” said de Jesús.
“So we’ve got a lot of things coming up where we’re partnering with a lot of content creators or influencers in which they’re going to be creating content for us. We’re partnering with a chef and doing so many, you know, different type of activations along the way. But I think the whole point of it is how do we make pork shine at a time where people are gravitating towards a very much global sport, right? So it puts pork front and center at a time where people are going to be watching,” said de Jesús.
Audio Reporting by Dale Sandlin for Southeast AgNet.