Georgia Beef Board Launches SEC Football Ad Campaign to Promote Beef
As college football kicks off this season, the Georgia Beef Board is launching an exciting new promotional campaign focused on the Southeastern Conference (SEC). The effort aims to highlight beef as the go-to protein for game day celebrations across the South.
We caught up with Wyatt Doolittle of the Georgia Beef Board, who shared insights into the upcoming campaign:
“We are excited to be advertising during the SEC football games this season. So we’re going to run some connected TV ads that will go from the start of the conference games all the way through the championship game on December 11th. And this will run in 11 southern states, all of which have teams within the SEC.”
The campaign will combine digital and broadcast advertising across a range of popular streaming platforms.
“This will be a mix of digital and broadcast ads placed across various platforms that people are going to be streaming these football games such as ESPN, YouTube TV, and platforms of that nature,” said Doolittle.
This fall initiative is part of a larger, ongoing effort.
“Now we have partnered with six other state beef councils and this will be an extension of our southeastern summer grilling campaign that will end on September 2nd. So we know football is huge here for the southeast and we’ll be able to place these ads in front of a lot of consumers,” Doolittle added.
The Georgia Beef Board expects the campaign to make a major impact.
“We’re expecting about one and a half million video views to be watched to completion throughout the entirety of this. So really exciting opportunity for beef checkoff to reach some consumers during college football season.”
As fans fire up their grills for tailgates and watch parties, Doolittle has a reminder:
“So as you’re grilling out with friends and enjoying game day, remember Beef It’s What’s For Dinner. And you can also find more recipes and some game day recipes as well at beefitswhatsfordinner.com.”
With SEC football and beef both being Southern traditions, this campaign brings together two regional favorites for one delicious promotion.
Audio Reporting by Dale Sandlin for Southeast AgNet.