Secretary Rollins Reports on Egg Price Relief, Biosecurity Strategy

U.S. Secretary of Agriculture Brooke Rollins recently announced a major milestone in the fight against highly pathogenic avian influenza (HPAI), coupled with encouraging news for American consumers. Speaking last week, Secretary Rollins confirmed that egg prices have dropped by 64%, with retail costs down 27% from their peak earlier this year.
“When President Trump entered office, the cost of eggs was at a record high, seriously denting consumers’ wallets after years of awful inflation,” said Secretary Rollins. “On my first day as Secretary, we got to work to implement a five-pronged strategy to improve biosecurity on the farm and lower egg prices on grocery store shelves. The plan has worked.”
The USDA’s five-pronged plan includes:
- Accelerated repopulation support for farmers
- Streamlined regulatory processes to boost supply
- Advancements in vaccine research and flu mitigation
- Stabilizing import-export channels
- Investment in top-tier biosecurity practices
More than 900 biosecurity assessments have already been completed, and USDA continues to cover the full cost for producers nationwide. Rollins emphasized that all poultry farmers—regardless of size—should act now to prepare for a potentially challenging fall season.
The strategy is already showing results. April’s Consumer Price Index recorded notable food deflation driven by falling egg prices, a direct impact of USDA’s efforts. Biosecurity assessments are ongoing in states like Alabama and Georgia, with more regions encouraged to follow.
Dale Sandlin, Southeast AgNet