Promotions Showcase U.S. Pork Loin to Consumers in Mexico, November Export Number Snapshot

U.S. pork has set export records in 2023 with growth in markets across the segment. One unique promotion project that pushed sales in Mexico was conducted through a collaboration of U.S. Meat Export Federation, National Pork Board, and USDA’s Market Access Program and Quality Samples Program. Lorenzo Elizalde, USMEF’s director of marketing and trade in Mexico shares more.