New Nutritional Campaign Launches on Wheat

Dan This Land of Ours, Wheat

Why you may be hearing more about the nutritional benefits of wheat. That’s coming up on This Land of Ours.

Fresh bread and wheat
By Scorpp/Shutterstock image

Consumers want nutrition information, so the Wheat Foods Council (WFC) is launching a social media campaign that educates fitness professionals and trainers about the benefits of wheat foods in healthy diets. U.S. Wheat Associates and the WFC are both farmer-led organizations that promote the value and benefits of U.S. wheat.

The new WFC campaign on Facebook and Instagram provides evidence-based information on the nutritional and performance advantages of wheat foods. Among those advantages is how wheat foods serve as a reliable and efficient source of energy. The campaign also helps dispel myths about wheat foods and fosters a deeper understanding of the positive impact they have on performance and well-being.


“By harnessing the power of social media, the campaign creates a dialogue, encourages knowledge sharing, and inspires a shift in how the fitness industry views wheat foods in a healthy lifestyle,” says WFC President Tim O’Connor.

From the National Association of Farm Broadcasting.

Listen to Sabrina Halvorson’s This Land Of Ours program here.

New Nutritional Campaign Launches on Wheat

Sabrina Halvorson
National Correspondent / AgNet Media, Inc.

Sabrina Halvorson is an award-winning journalist, broadcaster, and public speaker who specializes in agriculture. She primarily reports on legislative issues and hosts The AgNet Weekly podcast. Sabrina is a native of California’s agriculture-rich Central Valley.