GPC: Peanuts Racing to the Mind of Consumers

Will Jordan General

by Will Jordan

Photo courtesy of

Georgia Peanuts raced to the finish line in the Yellawood 500 at Talladega Superspeedway with driver Todd Gilliland finishing 13th out of a field of 38 in the NASCAR Cup Series Race. Each of the 188 ground-pounding laps took the Georgia Peanut Commission’s Georgia Peanut branding to fans both in the stands and at home. Investing peanut promotion dollars into a competitive NASCAR driver allows the Georgia Peanut Commission to drive peanuts to the forefront of the minds of consumers.