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Producer Profitability Initiative Seeks to Spark Conversation, Unite Livestock Industry

Dan Beef, Cattle, Livestock Marketing Association (LMA), Marketing

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Courtesy of Public Auction Yards
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According to the Livestock Marketing Association (LMA), their members have a front-row seat to a disturbing trend: the continued loss of livestock producers across the U.S. And they are seeing this as a critical threat, not only to the livestock industry, but to the nation’s food supply. That’s why LMA is launching an initiative to strengthen producers’ bottom lines and incentivize the next generation of farmers and ranchers.

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Joe Goggins
Owner of Public Auction Yards, Billings, Montana

Joe Goggins, owner of Public Auction Yards, Billings, Montana, said despite recent record-high livestock prices, it’s tougher than ever to be a producer. Lack of access to land and labor, over-regulation and input costs are causing more people to exit the business, while preventing new producers from getting started.

“We continue to disperse cow herds,” he said. “We continue to disperse flocks of sheep. We continue to lose thousands and thousands of acres out of protein production. And we really feel that we better push back, we better unify this industry somehow, some way, to try to encourage and incentivize people to be in this business.”

Goggins said by working together all industry segments can accomplish so much more than they can individually, and every voice matters.

“I’d encourage producers of all types, sizes and locations to reach out to people in their network and to the organizations they are a part of to have conversations about the biggest barriers to profitability,” he said.

Members of Livestock Marketing Association have a front-row seat to a disturbing trend: the continued loss of livestock producers across the U.S. They see this as a critical threat, not only to the livestock industry, but to the nation’s food supply. That’s why they’re launching an initiative to strengthen producers’ bottom lines and incentivize the next generation of farmers and ranchers.

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These include, but are not limited to, the death tax, lack of incentives to keep land in livestock production, and competition for land and margin.

Mike VanMaanen, who owns Eastern Missouri Commission Co. in Bowling Green, Missouri, said despite the producer-focus of this initiative, they’re not trying to expand into an organization for farmers and ranchers — they just know every segment of the industry depends on the others for success.

“We just want to help our customer base by starting the conversation with them,” he said. “And hopefully they’ll take that to the organizations they belong to, and we can all work together toward a common goal.”

He said the producer’s livelihood is the livestock marketer’s livelihood, and for one to be successful, they both must be.

Mandy Geistweidt, who alongside her husband Shaun and family, owns and operates Gillespie Livestock Co., Fredericksburg, Texas, said the initiative will help market owners help their customers — and she’s seen just how much help is needed.

“Our taxes are going up incredibly, because the value of our land is rising astronomically,” she explained. “So, a lot of what was Dorper sheep and Angus cattle is now becoming vineyards and agritourism.

But while the message applies anywhere, the implications could be much farther-reaching, Goggins said.

“It’s not only for our benefit if we keep these ranches in production,” he said. “We look at this thing as preserving our food independence in this country. Preserving our national security. The way we look at this is if the world wants the United States to produce the highest quality, safest product in the world, then all we ask is that these people can make a decent living.”

To join the conversation, click here or contact your local LMA member livestock marketing business.