According to new data, milk’s lead over plant-based beverages is widening in price, nutrition and consumption volume. During a recent interview with RFD-TV, National Milk Producers Federation’s (NMPF’s) Senior Vice President of Communications Alan Bjerga, discussed the shifting consumer preference toward milk over plant-based beverages.
The NMPF recently submitted comments to the Food and Drug Administration’s plant-based beverage proposal. Bjerga noted how NMPF emphasized the importance of transparent product labeling to ensure consumer understanding.
Learn more about this in the below video.
NMPF’S BJERGA ON WHY MILK’S WIDENING ITS LEAD OVER PLANT-BASED BEVERAGES
(NMPF/August 8, 2023) — NMPF Senior Vice President of Communications discusses the shifting consumer preference toward milk over plant-based beverages, plus NMPF’s latest efforts toward labeling integrity, on RFD-TV. Consumer data shows consumption of plant-based drinks falling this year, while milk sales are remaining more stable. Meanwhile, NMPF has submitted comments to FDA urging it to enforce its Standard of Identity that clearly state that milk is an animal product.