Cattle producers from across the nation are in San Diego this week for the Cattle Industry Summer Business Meetings. One key focus of the conference will be industry efforts to bolster global demand for U.S. beef, which these efforts are funded in part by the Beef Checkoff Program and USDA market development programs.
U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom explains that the Beef Checkoff International Marketing Committee will receive updates from USMEF on promotional activities for U.S. beef and committee members will help establish marketing priorities for the coming year.
Halstom adds that producers are especially interested in building international demand for underutilized beef cuts and variety meat, which helps maximize carcass value.
The Cattle Industry Summer Business Meeting includes leaders representing the National Cattlemen’s Beef Association, Cattlemen’s Beef Promotion and Research Board, American National CattleWomen and National Cattlemen’s Foundation.
For more information, click here.