Sports Nutrition Program

Florida Beef Council Promoting Sports Nutrition Program

Dan Beef, Cattle, Florida, Florida Beef Council (FBC)

Sports Nutrition Program
Delicious Tenderloin Steaks are cooked to perfection and placed on a bed of greens, cherry tomatoes and sautéed mushrooms.
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Courtesy of Florida Beef Council
sports nutrition program

The Florida Beef Council (FBC) recently took part in the Collegiate Strength & Conditioning Coaches National Conference held in Orlando. At that event they were involved in promoting “Build Your Base”, a comprehensive sports nutrition program that features beef as its premier protein.

A consultant on the program Dr. Mike Roussell, helped develop all of the nutrition materials. And he explained to Southeast AgNet’s Randall Weiseman what it’s all about.

Florida Beef Council Promoting Sports Nutrition Program

The program actually launched nationally at the 2021 U.S. Olympic trials track and field. The whole plate nutrition program is available by application process and made available by beef farmers and ranchers. It was developed to increase performance and longevity through healthy lifestyle practices.

For more information, contact the Florida Beef Council in Kissimmee.