confidence

Consumer Confidence in Farmers is High

Dan Agri-Business, Economy

confidence
confidence

In a new survey conducted by the Alliance for Food and Farming (AFF), 76% of consumers said they have confidence in farmers to protect produce safety. Government agencies are also trusted by consumers, according to the survey. Despite media reports and public statements to the contrary, 78% percent of survey participants responded they were confident in regulatory systems in place to protect public health.

A primary focus of the research was to share with participants safety information specific to pesticide residues as well as regulations and practices on pathogen prevention. This information generated strongly positive results with 76% to 83% of survey respondents stating they were confident in the safety of produce after reading each statement.

The AFF conducted this research to help improve overall information-sharing that will reassure consumers about produce safety. Produce safety concerns have decreased by 20% since the AFF’s last survey in 2016.  Concerns about residues have also dropped by 10%.

Listen to Sabrina Halvorson’s program here.

Consumer Confidence in Farmers is High

Sabrina Halvorson
National Correspondent / AgNet Media, Inc.

Sabrina Halvorson is an award-winning journalist, broadcaster, and public speaker who specializes in agriculture. She is a native of California’s agriculture-rich Central Valley.