Down To Earth Campaign Launched in Alabama

Dan Alabama

Cover crop of young sprouts of legumes.
Down to Earth

Alabama agriculture and forestry organizations recently launched ‘Down to Earth: Agriculture Sustains Alabama’. It is a year-long campaign promoting the conservation techniques that farmers and landowners practice across the state.

The kickoff event was held March 31st at the Pike Road Agriculture, Recreation and Performing Arts Center. The event featured family friendly farm-related activities and displays. Gov. Kay Ivey was there to present a Down to Earth Day resolution.

The Down to Earth campaign is scheduled to cover six topics over the next year. They are carbon emissions, animal and plant efficiency, data and technology, conserving natural resources, smart land use and sustaining for the future. The goal is to reach at least 1 million consumers with Down to Earth messages centered on sustainability.


Down to Earth partners include the Alabama Agribusiness Council, Alabama Association of RC&D Councils, Alabama Cattlemen’s Association, Alabama Cooperative Extension System, Alabama Department of Agriculture & Industries, Alabama Farmers Federation, Alabama Forestry Commission, Alabama Poultry & Egg Association and Sweet Grown Alabama. Additional funding is provided by a growing slate of sponsors.

FFA groups, 4-H clubs and civic organizations will help share Down to Earth’s sustainability message.

Learn more about the campaign at