NCBA Senior Director of International Trade and Market Access
Late last month, the U.S. Department of Agriculture announced a top-to-bottom review of the “Product of the USA” label. It was move that pleased the National Cattlemen’s Beef Association (NCBA), as they have long-advocated for voluntary labels that meet consumer demand. NCBA Senior Director of International Trade and Market Access, Kent Bacus, explains how they are working to change fresh beef labels.