It was announced this week that registration is open for the 2021 Chicken Marketing Summit. The annual executive conference, hosted by WATT Global Media, is scheduled for July 18-20, 2021, at the Omni Amelia Island Resort in Fernandina Beach, Florida.
This year’s Summit will include eight general sessions focusing on the forward-looking theme “Charting post-pandemic success.” There will also be a focus on what consumers are looking for from protein suppliers and what strategies will be most effective for chicken marketers going forward.
Organizers say the Summit begins with a look at the future of food and a high-level look at the impacts of African Swine Fever and COVID-19 on world supply, demand, and trade of meat. The Summit wraps up with discussions on strategies for connecting with consumers and creating effective messaging in the post-pandemic era.
The annual Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association. For more information and to view the full agenda visit: www.chickenmarketingsummit.com.