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NCBA Provides Industry Information During Virtual Event

Clint Thompson Cattle


During the National Cattlemen’s Beef Association (NCBA) virtual Winter Reboot this week, NCBA CEO Colin Woodall and NCBA Vice President of Government Affairs Ethan Lane discussed the state of the industry and priority issues in Washington, D.C.

They discussed the availability of USDA programs to assist farmers and ranchers from the damage done by the recent frigid temperatures, the impact COVID-19 has had on cattle markets and the work NCBA has done to provide opportunities for increased profitability while ensuring a steady food supply chain.

They also shared the many wins that the NCBA policy team has had, including work to ensure the beef industry is eligible for pandemic relief programs including USDA’s Coronavirus Food Assistance Program (CFAP) and the Small Business Administration’s Paycheck Protection Program (PPP). These are two programs that farmers and ranchers across the country utilized during the market disruptions caused by COVID-19.

For more information about the two-day event, go to