What is Sustainability in the Beef Value Chain?

Clint Thompson Beef

Sustainability in the beef value chain.

The term “sustainable” may mean different things regarding different aspects of the beef value chain, so how can there be some common understanding reached? Rod Bain has the story.  

Townsend Bailey of the U.S. Roundtable for Sustainable Beef explains how this initiative is bringing representatives of all aspects of the beef value chain together to find common ground regarding sustainable practices and partnerships.