Montana Senator Introduces Resolution to Restart COOL

Dan Beef, Cattle, Industry News Release


(NAFB) — Senator Jon Tester of Montana introduced a resolution in support of the reestablishment of Country of Origin Labeling. The COOL resolution puts forth a firm statement of support for the program, which was repealed back in 2015. The introduction follows months of coordination and collaboration by Tester, who’s been pulling together consumer and producer stakeholders to push the labeling solution forward.

U.S. Cattlemen’s Association Director Emeritus Leo McDonnell says pushing the resolution forward could ultimately benefit consumers at their local grocery stores. “Consumers are increasingly seeking out more information on the products they choose to feed their families,” he says. “The U.S. produces the highest quality, safest, and most eco-conscious beef in the world. U.S. cattle producers deserve the opportunity to showcase their product in the retail marketplace.” The group thanks Senator Tester for championing their Truth in Labeling efforts through the introduction of the resolution. “We’re asking other Senators to follow his lead and stand with American consumers and ranching families,” McDonnell says.

Source: National Association of Farm Broadcasters