U.S. pork producers receive a positive return on their Pork Checkoff investment. USDA requires a return-on-investment (ROI) analysis every five years with Cornell University handling the review. National Pork Board vice president of strategic communications Kevin Waetke is gratified with the response.
The ROI study evaluates all aspects of the Pork Checkoff.
Waetke says this value message has been found in other studies.
For more information, producers can contact the Pork Checkoff Service Center. Go to Pork-dot org or call 800-456-PORK (800-456-7576).
From the National Association of Farm Broadcasting News Service.