After dropping out of the Grocery Manufacturers Association earlier this year, Campbell Soup Company is joining the Plant-Based Foods Association or PBFA.
Bloomberg calls the move a major gesture by an industry giant acknowledging retreating consumer demand for meat and dairy-heavy food.
The company maintains its move to leave the Grocery Manufacturers Association wasn’t in preparation to join PBFA, but rather a difference in stance on biotech labeling. While PBFA counts more than 80 companies as members, Campbell Soup is by far its largest.
Campbell joins the ranks of dairy-free and plant-only food companies that market to vegans and vegetarians.
However, an industry expert points out that: “Plant-based foods and proteins are not exclusive to vegetarian and vegan households any longer.”
Campbell says the company hopes the partnership will help it expand access to its plant-based offerings.
From the National Association of Farm Broadcasting News Service.