A lime is a perfect fruit to have a slice of with a cool refreshing drink. Cathy Isom tells us about the California company hoping to boost produce sales by the bagful.That’s coming up on This Land of Ours.
The next time you reach for the limes in the produce aisle, you might be surprised to find them bagged up nicely with a name brand you might have seen or heard of. California based Fresh Alliance which is known for offering tomatoes, bell peppers and cucumbers in resealable bags, will soon offer limes the same way, but by using the Margaritaville-brand name on the bag. A Fresh Alliance spokesperson said the lime category is growing but underdeveloped. He hopes these new colorful new grab and go bags will offer something new and exciting, as well as stimulate impulse sales because the Margaritaville brand resonates with consumers. Margaritaville is a billion dollar brand with 70% brand awareness. Its U.S.-based chain of restaurant and stores sell Jimmy Buffett-themed merchandise. You should start seeing the new Margaritaville lime bags in stores in August.
I’m Cathy Isom…
from Margarita Cargo
Some bars in the U.S. and Europe make this Brazilian cocktail, but why not try to make your own? Often they’re served in large, communal pitchers, so they’re perfect to make in your party machine and share with your guests. Here’s what you’ll need to make a frozen Caipirinha:
- 9 ounces or 6 shots of cachaça
- 7 tablespoons brown or raw sugar
- 4 tablespoons lime juice
- A hint of grated ginger
- Cut limes
Pour your cachaça, sugar, ginger and lime juice into your party machine’s blender and load your ice reservoir. Next, hit the switch and watch as your margarita machine shaves the ice and blends this South American cocktail to perfection.
Grab three Old Fashioned or rocks glasses and muddle a few lime wedges in the bottom of each. Then simply pour your frozen Caipirinha into each glass – this recipe serves three. Garnish with an additional lime wedge and serve with a straw.
Although Caipirinha is defined as having lime in it, there are variations on the cocktail. You can make cachaça and fruit drinks, where you replace lime with other fresh tropical fruits, like kiwifruit, pineapple or mango.
Your fellow Parrotheads at Margaritaville® Cargo remind you to enjoy your frozen concoctions responsibly and obey all drinking laws.
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