The Alabama Cattlemen’s Association is pleased that Gov. Robert Bentley once again signed a proclamation that it’s October Beef Month in Alabama.
MONTGOMERY, AL — October is Beef Month in the state of Alabama, and the Alabama Cattlemen’s Association (ACA) is excited to host a month of beef promotion and sales.
“October Beef Month is a great tradition in Alabama dating back to 1964,” ACA Director of Consumer Marketing Erin Beasley said. “Looking into the month of October, beef will be everywhere on social media, events and promotions designed to keep our favorite protein top of mind with consumers.”
Events held late in September aided in an early kickoff for October Beef Month. The Burger Bash in Montgomery, the governmental proclamation and the Iron Chef Competition of the Breakin’ Bread Food Festival in Birmingham all had beef as the centerpiece.
With the arrival of October brings more “beefy” happenings. Beef Day at the Farmer’s Market, the announcement of the Alabama’s Best Steak contest winner, social media contests and campaigns, and television cooking segments are just some of the events scheduled for the month.
Along with the ACA-hosted events are countywide events held by county cattlemen’s chapters. Cowboys in the Classroom is a program for elementary schools that gets local cattlemen into the classroom to teach students about the farm. County chapters will also be handing out beef promotional items at county fairs across the state during October Beef Month.
Cattle production is the second largest animal agriculture industry in the state of Alabama, falling only behind poultry production. Beef cattle production in Alabama represents a $2.5 billion industry that supplies over 7,000 jobs to Alabamians.