Florida Beef Council’s Protein Challenge is Underway Ashley HughesToday, September 1, is the official start of the Florida Beef Council’s Protein Challenge. Ashley Hughes explains what the promotion is about and how it works. Download Audio Share this: Share on Facebook (Opens in new window) Facebook Share on X (Opens in new window) X Share on LinkedIn (Opens in new window) LinkedIn Print (Opens in new window) Print Email a link to a friend (Opens in new window) Email More Share on Tumblr (Opens in new window) Tumblr Share on Pinterest (Opens in new window) Pinterest Share on Reddit (Opens in new window) Reddit Related Sponsored ContentFlorida Cattle Enhancement Board Provides Resources To Researchers For Applied ResearchJune 12, 2026Florida Cattle Enhancement Board Encourages Research into Producers QuestionsJune 5, 2026Cattle Producers Proud of Efforts Funded Through the Florida Cattle Enhancement BoardMay 29, 2026Florida Cattle Enhancement Board Funding Crucial For Forage DevelopmentMay 22, 2026