From the Florida Department of Agriculture and Consumer Services:
Florida Commissioner of Agriculture Adam H. Putnam announced today that Kroger, the country’s largest supermarket chain, is promoting “Fresh From Florida” sweet corn through an online coupon and in-store advertising campaign in more than 300 Kroger stores in seven states. This is Kroger’s first partnership with the Florida Department of Agriculture and Consumer Services’ “Fresh From Florida” campaign.
“We are excited to launch this new partnership with Kroger to spread the word about Florida sweet corn,” Commissioner of Agriculture Adam H. Putnam said. “We continue to see growth in our ‘Fresh From Florida’ campaign, proving that consumers in this state and other states across the country know there is nothing better than what we grow right here in Florida.”
The Kroger Company operates 2,625 grocery retail stores in 34 states. Customers in the Atlanta, Ga.; Nashville, Tenn.; and Louisville, Ky. metro areas can download this coupon through Kroger’s Plus Card program, and savings are automatically computed at the checkout counter. This first-of-its-kind digital coupon event will be accompanied by in-store displays and circular ads, and is expected to reach more than 200,000 customers.
Florida’s sweet corn crop generated more than $165 million in cash receipts in 2013, the latest year available. Florida’s sweet corn industry ranks second in the nation for value of production and first for acreage harvested.
Currently, the Florida Department of Agriculture and Consumer Services’ “Fresh From Florida” program partners with more than 12,000 stores from 65 retail partners in 27 countries around the globe. Florida agriculture has an overall economic impact of more than $120 billion and supports 2 million jobs.
For more information about the Florida Department of Agriculture and Consumer Services, visit FreshFromFlorida.com.