Citrus Commission To Decide Fate Of New OJ Ads Next Week

Dan Citrus, Florida

Department of Citrus Executive Director Ken Keck

The first orange juice ads proposed by new Florida Department of Citrus ad agency BBDO Atlanta were rejected this summer. The Florida Citrus Commission next week will hear how some consumers liked a new set of BBDO commercials and decide whether to use them. Department of Citrus Executive Director Ken Keck describes the evaluation process and says these ads seem to be better than the first ones.


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