At the Cattle Industry Summer Conference, the Cattlemen’s Beef Board unanimously approved a $40.6 million budget for Fiscal 2011 which is down 7.4% from this year’s budget.
Dr. Billy Powell with the Alabama Cattlemen’s Association was able to sit in on the advertising committee meeting during the conference to see how checkoff dollars are being spent in that area.
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Jim Handley with the Florida Beef Council reminds producers that even though revenues continue to decline, half of that dollar collected stays in the state with the other half going to the national checkoff.
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Robert Fountain, Jr. of Adrian, Georgia who serves as the CBB Secretary/Treasurer, said we’re facing some real challenges in funding the programs needed to promote our product.